Credits:
Artist: Lana Del Rey
Matador: River Jordan
Photography: Nicole Nodland
Styling: Vanessa Bellugeon
Creative Consultant: Johnny Blueeyes
Videography: Silas King
Edit and VFX: Lee Bamsey
Post producer: Arlene Dignam
Exec Prod: Danny Coster

Loco’s latest collaboration with Director/Photographer Nicole Nodland is a short teaser film for French Magazine L’Officiel.

The video teaser is to accompany the cover story of Lana Del Rey shot in Topanga Canyon in Los Angeles. In this shoot, Lana is portrayed as ‘Rosalita’, Mexico’s movie star queen. Rosalita is to Mexico what Marilyn is to America … Mexico’s sweetheart. Mexico and its people have bestowed upon Rosalita with love and admiration the title “La magnífica Rosa”… she is so adored.

The photography portrays Rosalita mourning the death of her matador husband who died in a bullfight who she secretly married when she was 16 years old. Nicole persuaded her assistant River to don tights and the matador jacket to portray Rosalita’s dead matador lover.

Johnny Blueeyes and Nicole had a fantastic time acquiring the props for the story and making Rosalita come to life-building her altar and shrine to her dead matador lover. The french team at L’Officiel went to extraordinary lengths to get a real matador’s jacket, and the two teams worked seamlessly together to create ‘Rosalita’s’ story.

The footage was shot at 25fps and then time remapped to look super slow-motion to give it an ethereal, dreamlike feel. Digital retouching and colour grading further enhanced the piece and gave it a look to tie in seamlessly with the stills campaign.

The magazine will be on news stands on the 22nd March in France and world-wide soon after.

Credits:
Title: Queue
Product: Alpen Composition
Agency: Ogilvy Russia
Creative Directors: Carl Le Blond, Robin Weeks
Head of TV: Dmitry Nikonorov
Director: Carl Prechezer
Offline Edit – Matthew Felstead – Loaded dice
Online Edit/VFX – Lee Bamsey
Post Production Exec Producer: Dan Coster
VFX: Saša McCartney
Colour Grade: Dado

In keeping with the core idea of the previous  “Alpen effect” campaign, this new commercial re-establishes the relationship between chocolate eating and an optimistic outlook on life.

Shot on the Alexa on location in Ukraine, our dedicated VFX team set to work on turning the existing footage in to the director’s vision. This included replacing the sign on the front of the cinema, extending the netted lights, changing the colours of the neon and adding a new billboard image. The interior of the Cinema was dramatically enhanced with added screens and heavy vignetting, transforming a not so inspiring location into an inviting reception area. Particular items of clothing of people in the queue were also changed on request of the client.

Carl Prechezer’s vision for this comedy performance driven film was to highlight the romanticism of the piece, adding out of focus sparkles behind the characters and introducing additional colour palettes of pink and blue throughout with use of lighting and grade.

The commercial tells the story of a couple on a date, possibly even their first date.
We open on our young male waiting outside a cinema, his stomach is fluttering, heart beating as he waits. In his hands we see he is holding gifts of flowers and box of Alpen Composition chocolates.

Arriving a little late, our heroine runs to meet him and accepts the gifts with a wry smile. But as they enter the cinema they notice that they are now at the back of a huge queue for tickets. Our male seems disappointed and a pessimistic bubble pops up above his head. However in contrast our heroine takes a chocolate and then has a “light bulb” moment where she gets an idea and this is punctuated with the optimistic bubble above her head.

She then offers the people in front of her a chocolate from the box of composition.
Our male runs through a series of expressions, at first he’s shocked, then embarrassed, then impressed as she walks down the queue offering chocolates to the people in front of them, whist each time gaining a place further down the line. 

We cut back to our guy as he peers past the people in front of him, reminding us that he’s still at the back of the queue. Our heroine reaches the front of the queue and orders 2 tickets and then finally our couple share a joint optimistic moment as they eat a chocolate and take their seats to enjoy the movie.

A short film featuring Andrew Tailor, aka Dr Drew demonstrating some spectacular skills with the footbag.

Audio and Visuals by Lee Bamsey.

Filmed outside Loco, Soho Square, London, January 2013.

Loco has put together a new showreel to share some examples of our animation work set to “Do It Again” by The Chemical Brothers. Our animation skills include, 2D and 3D character development, motion graphics, product simulations, brand idents, as well as commercial and film pre-visualisation.

You can view our other showreels on our reels page.

For links to more animation stories on our site, click here. You can also visit our work page for featured animation projects here and our animatics, which are featured on our pre-viz page here. And if you’ve got the tune in your head, you can check out our colourist Tom Balkwill’s Grading, Film & DI work for The Chemical Brothers here.

If you would like information about any element of our reel or would like to discuss a script or treatment, please email Dan, Jen or Chris at locomotion.co.uk or call us on +44 20 7304 4403.

Credits:
Creative Director: Remi Paringaux – MERI Media
Producer: Romain Choay – Spun Films
DOP: Kit Fraser
App Development: Phil Salt – Great Fridays
Edit/ VFX: Miland Suman, Lee Bamesy, Jon Davey – Loco
VFX Exec Producer: Chris McKeeman – Loco
Colourist: Tom Balkwill

Gucci has unveiled their Autumn-Winter collection for 2012 through the newest issue of the award-winning Gucci Style App. This edition marks our fourth collaboration with Remi Paringaux and Romain Choay of MERI Media and Spun Films. Loco’s team provided VFX clean up, online editing, and specialist encoding for the iPad. Shot on location in Vienna with the Arri Alexa, the Pre-Raphaelite section of the App features the rich velvets of the AW12 collection as Tom Balkwill’s colour grade shows off the sumptuous luxury of the dark and brooding atmosphere.

You can download the Gucci Style App through the itunes store.
It is also featured on the Gucci website.

For more information about our other Gucci projects, click here. Our beauty reel is also available on our showreels page.

Credits:
Director: Luca de Salvia
Editor/ Colourist: Jon Davey

Beauty and fashion filmmaker, Luca de Salvia directed this campaign film for Jigsaw’s Autumn-Winter 2012 collection. Shot on location in the English countryside, Luca developed the theme of an extended family enjoying the grounds of an English country house. Loco editor/ colourist, Jon Davey worked closely with Luca to create the look and feel of a vintage home movie. The video appears on Jigsaw’s website.

Credits:
Title: Optimism in Your Hands part 2
Product: Alpen Gold- Almond & Coconut
Agency: Ogilvy Russia
Creative Directors: Carl Le Blond, Robin Weeks
Head of TV: Dmitry Nikonorov
Director: Carl Prechezer
Post Production Exec Producer: Dan Coster
Post Production Producer: Chris McKeeman
VFX: Lee Bamsey
Colour Grade: Tom Balkwill

Just when you thought the story of the Alpen Gold holidaymakers was over, the second part of the commercial takes us back to their jet. Ogilvy Russia again commissioned Loco’s online, grading, and VFX team to bring the story to life. In the story’s epilogue, the plane encounters a patch of turbulence, so the optimist enjoys a piece of her almond and coconut chocolate bar and takes her mind off of the situation. When the pilot announces that they will need to make an emergency landing, the anxious pessimist grips the arms of the seat and her pessimist icon wobbles above her. The optimist looks toward the window, then turns to her friend as her cheery optimist icon swirls beside her. We cut to the airplane window, to find out the reason for her positivism and see the image of a luxurious island resort that Loco’s VFX team composited into the frame.

Credits
Client: UK MVA
Post Production Team: Jon Davey, Arlene Dignam, Jen Reznick, Sasa McCartney
Branding: Chris Thomson – Studio Thomson
Stage Design: Reality Awards
Event Director: Louise Stevens – Ballistic Events
Montage Music: Paul White “A New Way”

Loco is proud to have been the post-production partner for the UKMVAs since its inception in 2008. Featuring 34 categories, the MVAs is the premier awards show dedicated to innovation and creativity in music video, the medium that has become the audio-visual entertainment of choice for the YouTube/ social media generation. Adam Buxton, comedian, broadcaster and regular presenter of BUG: the Evolution of the Music Video, hosted the awards show at the Empire Leicester Square Cinema.

Loco’s Jon Davey and Arlene Dignam collaborated with Natalia Maus and Louise Stevens of Ballistic Events to manage the large influx of video content, which Jon edited into the category packages that were projected on the big screen. He also worked closely with David Knight of Promo News/ MVAs to create the montage of clips from the nominees’ videos and to recreate the animated MVA logo in HD. Miland Suman and Chris Thomson created the show’s opening and closing videos featuring this year’s branding theme of fire and flamethrowers as captured in an exciting shoot at the Machine Shop.

Creative director, Danny Coster once again presented the award for the Loco sponsored Best New Director category, and the winner this year was AG Rojas. David Knight was surprised to find himself the winner of this year’s Outstanding Contribution Award, presented by director Tim Pope. As ever, a good time was had by all, and the celebrations continued into the wee hours at the after party venue, Café de Paris.

For more about the MVAs including the list of winners, visit the MVA website and promo news for video clips and more. To check out previous UK MVA intro videos, click here. To find out more about our post-production work for other events, click here.

Adam&eveDDB asked Loco to post-produce a 20-second commercial to advertise Kwik Fit’s winter tyre offers. The new commercial, on air now, ties in Kwik Fit’s offer of 25% off winter tyres with the DVD release of the movie, Ice Age 4. Under a tight deadline, Loco’s VFX team set to work rotoscoping existing movie scenes supplied by 20th Century Fox and creating matte paintings of new background plates that would house the Kwik Fit offers.

Says Creative Director, Dan Coster, “Although on the surface this commercial looks like a simple online of existing footage, in fact, each scene had a bit of VFX magic applied – from time-remapping, tracking, and replacing expression timings on the characters, through to full CGI builds of icebergs, icy water and even winter tyres in the toon-like render style of the film.”

Mirroring VFX techniques from the actual movie, Loco used RealFlow to create the CGI sea environment. At the start of the ad, the Kwik Fit offer is shown carved into a giant Iceberg, which cracks and a section breaks off to float on the CGI sea. As part of the development of the commercial, Loco’s VFX team worked with the agency creatives in the offline edit to create CGI snowy mountains with the offers carved into stone and rotoscoped the existing footage to seamlessly blend the foreground characters into the new mountain environments. The final treatment included vast billboards that were integrated into the existing movie imagery with matte paintings.

The ad, as part of Kwik Fit’s integrated campaign, has been featured in The Drum and Campaign.

Credits:
Client: Kwik Fit
Agency: Adam&eveDDB
Agency Producer: Catherine Cullen
Agency Creative: Tom Chancellor
Post-production Creative Director: Dan Coster
VFX team: Tony Lee, Lee Bamsey, Sasa McCartney, Dan Coster, Jon Davey
Online editor: Lee Bamsey
Sound: Clearcut Sound