Loco was treated to a taste of la dolce vita in November, when work began on sponsorship bumpers for Roma foods. Working with Commercials Unlimited, senior editor Lee Bamsey created four idents for the RTE cookery show ‘Catherine’s Italian Kitchen’.
The beautiful Italian images obviously brought out the old master in Lee as he set about ripening tomatoes, adding light rays, and removing creases and reflections from packaging whilst grading the whole edit to give a lovely warm Mediterranean glow. Whether Leonardo would approve of Lee’s After Effects approach is another matter but the Loco team think it’s fantastico!
