VFX/ Compositor/ Editor/ Sound Design: Lee Bamsey
Post Production Executive Producer: Dan Coster
When Bare Creative came up with this little gem of a concept for Mabox’s client Do Something Different.com, we stepped in to advise on the post-production and VFX for the live-action viral film. Our Digital and VFX teams advised on how to achieve the eye-catching visual effects and our Creative Director Danny recommended shooting the film in HD, using a Panasonic HVX 200 HD to maximize efficiency and flexibility within the workflow and get the best result for the creative treatment.
Bare Creative shot on location in London. Capturing straight to a P2 card eliminated the need for tape, allowing for high-speed transfer of the rushes to Loco’s XSAN server. Working in HD resolution ensured high-end quality of finishing work, including tracking, keying, time lapse, primary and secondary colour grading and the lightning strike VFX. Lee Bamsey, Senior Editor at Locomotion handled the entire project, from editing, compositing, visual effects and screen graphics to sound design, making the workflow extremely efficient.
“Working at HD resolution meant that we were able to maintain quality for cross-platform deliverables despite variations in image size and formats. Everything at Loco was done at broadcast quality to future-proof the campaign assets,” adds Danny.
All in all, everyone was delighted with the results. Remember to “Do Something Different.com, While You Still Can”! You can visit the website here.