Loco was selected as the post-production partner for the 2011 Meffys Awards, hosted this year by TV personality and comedienne Ruby Wax. Now in their 8th year, the Meffys honour the achievements within the global community of mobile content and commerce (MEF). The categories recognised innovative apps, the best content created for mobile connected devices including games, video, book adaptations, music, brands and advertising. Also commended were technological developments, business models and m-commerce applications that help mobile technology users achieve more with their devices. And of course, there were awards for best device, with the iPad 2, iPhone 4 and Kindle 3G competing with newcomers Galaxy SII and Asus Eee Pad.
With almost 100 nominees across 16 categories, Loco collated examples and editorial for entrants from across the globe, in some cases creating video content to best illustrate the nominees’ technology. Loco worked with Sparkloop, the branding team for MEF, which had created the look for the awards. Using the brand package, Loco further developed animations to create the category packages and templates projected by Reality Awards at the gala dinner held at London’s Grand Connaught Rooms.
The Meffys Awards is Loco’s most recent project with Ballistic Events, building on their continuing collaboration on annual events including Amnesty International UK Media Awards, BT Digital Music Awards, UK Music Video Awards and BUG, the bimonthly music video show at the BFI.
Louise Stevens of Ballistic Events says, “Once again, the team at Locomotion delivered a fantastic package of video content for the live event, working to tight deadlines and with a vast array of source material to provide the elements of a highly polished video presentation on the night. The finished material provided a brilliant showcase platform for all the nominees, as well as for the client. And above all, it’s an absolute delight to work with the team at Locomotion and I look forward to many more collaborations with them.”