Miland Suman, one of Loco’s senior motion graphics artists, drew on the works of iconic graphic designer, Saul Bass, for inspiration for this opening title spot for BUG. Working together with BUG’s Phil Tidy, the co-directed piece evolved from September’s BUG poster advertising the successful music video event held every other month at the BFI Southbank.
Catchily titled ‘Lonesome Bird Gets Eaten By Mutant Worm Thing’ Miland used After Effects to give his animation a 1960′s screen print look. Set to specially commissioned music from Raoul Brand, the finished piece reflected Saul Bass’ mantra that ‘Design is thinking made visual’.
- Client: BUG
- Product: BUG 15 Ident
- Production Company: Loco
- Original Artwork: Paul Greeno
- Director: Miland Suman
- Director: Phil Tidy
- Music: Raoul Brand