In advance of the World Congress of Accountants 2014, Loco and Lovegroup have worked closely with the Chartered Institute of Management Accountants in devising and producing two groundbreaking films for their esteemed organisation.
Partnering with their American counterparts, the AICPA, CIMA are extending their global reach, and have chosen to work closely with Loco in developing films that reflect their forward-thinking approach to technology, recruitment and brand perception. Film Director Darren Statman developed the film concepts in conjunction with Loco’s Executive Producer, Chris McKeeman and Creative Director, Danny Coster, Loveurope’s Creative Director, David Poole, and CIMA’s Head of Corporate Marketing, Steve Brown.
The first of these films, ‘Who We Are’, is based on three characters demonstrating passion, integrity, expertise and achievement in personal pursuits, which also clearly reflect the core values held by CIMA. The film is pitched at a global market of existing, and prospective members. Text Appeal, our cross-cultural division of Lovegroup, through regional research, accessed a list of characters and their pursuits, finally settling on our Cellist, Boxer and Skateboarder.
Following on from the successful collaboration with Loco Director Darren Statman and DOP Sam Care on our Bentley films, we teamed them together again to shoot both films. Loco provided all the project management and postproduction throughout. The films were shot on an Arri Amira, at speeds up to 200fps providing plenty of opportunity to achieve dramatic slow motion sequences, whilst allowing colourist Kenny Gibb great scope to create a strong and dramatic grade. These films were premiered at the Auditorium Parco Della Musica in Rome, an event attended by Pope Francis. The films are featured in the Recently Posted in the UK showcase on page 20 of Televisual Magazine for December 2014.
The fantasic reception for the brand films have led to requests for further versions of “Who We Are”, including adaptations for the Chinese, Russian and South African markets. We will be working together with our Text Appeal colleagues to produce and record the translations and transcreations in Mandarin, Cantonese and Russian as well as consulting with Loveurope Johannesburg for the South African versions.
CIMA Head of Corporate Marketing: Steve Brown
Director: Darren Statman
DOP: Sam Care
Executive Producer: Chris McKeeman
Creative Directors: Danny Coster, David Poole
Post production/VFX team: Lee Bamsey, Aidan Taub, Saša McCartney Jon Davey
Colour Grade: Kenny Gibb
With additional thanks to: