A great example of Loco’s co-creative approach was the campaign for Europe’s largest independent regional airline carrier, Flybe. Working with Souk 360′s Creative Director Claus Larsen, Loco formed a creative partnership to produce 10 sponsorship idents for The Channel Islands and Meridian weather bulletins. Felt Music also joined the team to create sound design, music and a vocal mnemonic for the brand. The brief requested the creation of a “fun” treatment of the graphic lozenge shapes featured in the existing Flybe press and digital campaigns. Our approach to character animation encompassed all our core skills of design, direction, animation, 3D and vfx compositing with engaging results.
- Client: Flybe
- Agency: Souk 360
- Title: Sponsors of Meridian & Channel Islands weather
- Production Company: Loco
- Director: Loco-Create
- Sound Design Music: Felt Music