Following the success of our My Cineworld commercial, BD Network again approached us to create an animation for their next campaign. Our second cinema ad for Cineworld featured animated scenes from popular movie genres to advertise the Cineworld Unlimited membership. We also re-commissioned our extended team, Composer Steven J Wright and Sound Designer Steve Goldsmith to provide their music and audio talents, and Peter Serafinowicz returned to give voice to the stories. Tom Balkwill (Dirty Looks) again provided the final grade and DCP deliverables.
Loco’s 3D team incorporated motion-capture data to build five character-based scenes in which our hero, Mr. C. World finds himself thrust into the action. Running from zombies in an apocalyptic city, avoiding prizefighter punches in a boxing ring, evading capture with a helicopter in hot-pursuit, he lands safely in time for a romantic moment just before he revealed to be member of a cinema audience. Using the red accent colour from the Cineworld logo as a visual clue to the brand also enabled clever transitions between scenes, the red boxing gloves become a helicopter searchlight, then a sunset, a movie screen and finally the membership card.
To read about our first commercial for My Cineworld, click here.
- Client: Cineworld
- Agency: BD Network
- Title: Cineworld Unlimited
- Production Company: Loco
- Creative Director: Dan Coster
- Post Producer: Jen Reznick
- 3D Animator: Tony Lee
- Additional 3D modelling Bence Varga, Paul Evans
- Colour Grade: Tom Balkwill – Dirty Looks
- Sound Design: Steve Goldsmith
- Music: Steven J Wright
- VO: Peter Serafinowicz