To promote the Victoria and Albert Museum’s exhibition “Diaghilev and the Golden Age of the Ballets Russes 1909-1929”, the V&A’s marketing managers Sarah Armond and Cathy Flanagan commissioned Locomotion to create an animated video poster which our colleagues at Exceptional Exhibits projected – guerrilla advertising style – onto buildings in and around London’s Theatreland as well as other significant sites for ballet audiences.
Locomotion’s Miland Suman used After Effects to animate images taken from a handful of contemporary photographs and postcards, reflecting the poster design for the exhibition while introducing movement and depth to engage the attention of a curious public. Diaghilev was revolutionary in his collaboration with composers, artists, designers to create the experience of ‘total theatre’, so it seemed fitting to bring the photos to life through animation and let them out into the world through building projection.
Miland’s skilful presentation of the portrait of Vaslav Nijinsky in costume for the ballet Giselle recreates the dancer’s gravity defying leaps and highlights the thrilling exoticism of the dancer in costume for Sheherazade. His teasing reveal of Waléry’s 1912 photograph of Adolph Bolm and Tamara Karsavina delights in the bewitching scene of the dancers in the ballet Thamar. And, his animation of Bassano’ 1910 photograph excites the passions of the pair in a scene from Stravinsky’s Firebird.
- Client: V&A Museum
- Product: Diaghilev Exhibition
- Production Company: Loco
- Director: Loco-Create
- Music: Stravinsky’s The Firebird