The prospect of marketing luxury yachts in Monaco was naturally an exciting opportunity for Loco when Chris McKeeman first began discussing the idea with Steven Taylor of Steven Taylor & Associates. STA’s client, renowned Dutch shipyard Heesen, has an excellent reputation to uphold when it comes to delivering custom built super yachts, and they were looking to complement the naval architect’s rigor and efficiency with an evocative, brand building presentation.
Steven & Chris worked closely to develop an audiovisual event to be staged for Heesen at this year’s Monaco Yacht Show. Steven’s concept for the event was to immerse guests at the port-side marquee in a sensory-rich experience of luxury lifestyle and brand developing imagery combined with a full-on sound mix. Loco commissioned sound designer Steve Goldsmith to devise a 5.1 surround sound experience.
“I have worked on over 20 features but found this to be an exciting, unconventional use of the media to create a glitzy, big sound statement.”
Combining the sounds of roaring lions together with helicopter and radio frequency changes enabled the team to make the most of the sound-scape in their presentation to this exclusive audience.
The five-minute show also involved Loco’s Tony Lee creating new CGI animation, which was then edited with existing materials by Loco’s senior VFX artist, Lee Bamsey. To package the enticing content, Lee developed several evocative motion graphics sequence. As well as premiering at the Monaco Yacht Show, the video is featured on the front page of the Heesen Yachts website.
Steven Taylor, expressed his thanks, “This was our first film with you and the largest film project we have yet done for Heesen. A big thank you must go to you and your team – Lee, Stephen and all the others, who made it both a really pleasant experience, and a patient search for the best possible outcome. The reaction was very favourable, and I am certain it will encourage Heesen to have real confidence that we can do more, so much more, with this medium and Locomotion. I am sure I can speak for Heesen as well as STA in saying a big thank you from all of us.”
- Product: Heesen Yachts
- Client: Steven Taylor Associates
- Post Production Executive Producer: Chris McKeeman
- Motion Graphics Editor: Lee Bamsey
- 3D Animator: Tony Lee
- Sound Design: Stephen Goldsmith
- Voice Over: Justin Ratcliffe