DDB London worked with Loco/ Dirty Looks to online, grade and provide VFX for a series of TV/ online commercials for Flora Pro.activ’s new campaign, “Real People, Real Results” which were broadcast in the UK and Europe. One of the ads features paintball enthusiast, Ted on location in a forest, complete with camouflage, paintball gun and protective gear. Our colourist, Tom Balkwill, used the Baselight to emphasise the paintball markings on Ted’s clothing and in the scene while Loco’s VFX artists Miland Suman and Lee Bamsey tracked the Canon 5D footage to be able to create and composite additional paintballs flying through the air and splatting onto the trees in the foreground. The colour grading and VFX work enhanced the real world setting, so that it was clear that Ted was a paintballer. Loco and Dirty Looks have also provided online editing, colour grading, end pack shot clean up and master station copies for broadcast for the other two commercials shown in the UK as well as another series of Pro.activ ads for Germany.
To watch this ad on YouTube, click here. To watch the Flora Pro.activ commercial featuring Ann, the teacher, click here. To watch the Flora Pro.activ commercial featuring keen walker, Jean, click here.
- Client: Unilever Bestfoods
- Agency: DDB London
- Product: Flora Pro.activ
- Title: Real People, Real Results
- Subtitle: Paintballing Ted
- Online/ VFX: Loco
- Colourist: Tom Balkwill – Dirty Looks